At Zillow we just released a completely re-conceived Zillow on iPad.  It was fantastic fun to develop and even more fun to use. Here is my launch post about it on Zillow’s blog and below is a video for those of you who don’t yet have an iPad. Read More…

The Completely Ownable, “Made-Up” Consumer Brand Wins Long Term

I wrote this as a private email in 2006 and just refreshed for the blog

“Should we call our site something literal or should we make up a new word?” This is a question I often get asked by consumer product/service entrepreneurs.  In light of Microsoft’s re-launch of Microsoft MSN Live Search as “Bing”, I thought it timely to re-fresh some old thoughts I’ve had about naming, words, and branding. Read More…